Our Approach

We started by deeply understanding the preferences and behaviors of Sri Lanka’s Gen Z and Millennial audiences. We noticed a gap in the market: while Sinhala content was abundant, it was often presented in outdated or overly simplistic formats. Our goal was to break that mold.

Design Strategy

Youth-Centric Aesthetics: We used vibrant colors, clean typography, and trendy design elements to create an energetic look and feel. The layout mirrored international magazine websites, giving the platform a sophisticated yet accessible vibe.

Story-Centric Layout: Emphasis was placed on the readability of articles. We adopted a clutter-free interface where stories take center stage.

Multimedia Integration: The design accommodates not just text, but also photo stories, video embeds, and social media content to suit varied storytelling styles.

Dark Mode Ready: Knowing the preference among young users for dark mode, we included a toggle feature.

Technical Highlights

CMS: We used a robust and scalable content management system (WordPress with custom front-end design) that makes publishing simple for editors.

SEO & Performance: The website is optimized for both speed and search engines to ensure articles reach a wider audience.

Responsive Design: Built mobile-first, ensuring fast load times and intuitive navigation on all devices.

Custom Features: Integrated trending tags, category filters, reactions/emojis for readers to engage with content, and a backend content scheduler.

Outcome

The final website not only met the client’s expectations but also exceeded them by offering a visually rich and engaging platform tailored to local content with a global presentation. It has since become a go-to platform for Sinhala lifestyle stories, setting a new standard in design for regional publishing websites.